HANDS-ON-MARKET
RESEARCH
Our market research comprises both qualitative and quantitative segments building a firm holistic foundation of data. We conduct face-to-face interviews with both the consumers and customers, with extensive on-the-ground network contact to get the best possible diversity and reach. Complementing the qualitative study we also seek the most reliable data to obtain the most successful projection!
MARKET
INSIGHTS
With the research complete the analysis begins. We will come back to the principal with an extensive insight into our findings accompanied by our suggestions and recommendations.
MARKETING
STRATEGY
Post our consultation with the principal we will then proceed into developing the marketing strategy of the brand especially in the launch phase of its life cycle. This will be a comprehensive plan that will consist of brand positioning, social media strategy, tactical BTL and ATL activities, promotion calendar, sales pitch, etc.
PRICING
STRATEGY
This is an essential aspect where most brands tend to fail and distributors take advantage of. We would have an emphasis on pricing as it affects the profitability of the brand. This is something we do not compromise on. The pricing captures the added value of the brand equity. The marketing strategy that would have been formulated, as well as the added value that is brought to the end consumer, are taken into consideration.
CHANNEL
PLANNING
Location, location, location!!! Where you launch and where you want the brand to be present is important. It ties back to the positioning, essence and overall strategy of the brand, but most importantly, ties back to knowing where to reach you target consumers.
FORECASTING
(VOLUME & VALUE)
Is a realistic forecast good enough for the brand? We cannot emphasize more the importance of a well-formulated forecast, whether it be volumetric or financial. All assumptions, insights, aspirations will have to be built into the forecast so we can build a threshold in which we cannot go below. Moreover, the forecast/demand plan is what we input into the brand P&L essentially testing our scenarios and assumptions.
REGULATORY INSIGHTS
& RECOMMENDATIONS
Registration sometimes tends to be a stumbling block and prolongs the launch process if the pre-requisites are not in place.This is where with our regulatory contacts we ensure that the pre-requisites are clear and become an enabler for a faster launch process.
DISTRIBUTOR PROFILING
AND SELECTION
The culmination of all the research and strategy formation we have, gives us a clear focus on the type of distributor that we will be scouring the market to essentially conduct an interview. The distributor selection will be carefully aligned with the brand principal before getting the green light to go ahead and short-list distributors.
CONTRACT
NEGOTIATIONS
Trinity will set up and conduct joint negotiations with the brand principals. With all the work done we will be in a powerful position to garner the best possible deal with the potential distributor.
FIRST ORDER
EXECUTION
Once the contract is signed….. we proceed to facilitate the first order which would then mark the end of the process and the business management will be handed back to the brand principal.
This unique service is a business set up solution for brands that want to penetrate the Middle East Market.
We set up the entire end-to-end value chain after which it is handed back to the brand principal for their management.
We ensure a complete and holistic approach to formulate a brand success plan. This is done through an extensive alignment, consultation, and step-by-step program; building confidence with the brand principals.
Not being a typical consulting job, the business development setup and implementation will ensure equally shared risk and investment with our brand partners.
There are several components to the 360 launch plan to ensure building up the confidence of our partners that will lead to a successful brand launch in the Middle East.
Those holistic components are:
HANDS-ON-MARKET
RESEARCH
Our market research comprises both qualitative and quantitative segments building a firm holistic foundation of data. We conduct face-to-face interviews with both the consumers and customers, with extensive on-the-ground network contact to get the best possible diversity and reach. Complementing the qualitative study we also seek the most reliable data to obtain the most successful projection!
MARKET
INSIGHTS
With the research complete the analysis begins. We will come back to the principal with an extensive insight into our findings accompanied by our suggestions and recommendations.
MARKETING
STRATEGY
Post our consultation with the principal we will then proceed into developing the marketing strategy of the brand especially in the launch phase of its life cycle. This will be a comprehensive plan that will consist of brand positioning, social media strategy, tactical BTL and ATL activities, promotion calendar, sales pitch, etc.
PRICING
STRATEGY
This is an essential aspect where most brands tend to fail and distributors take advantage of. We would have an emphasis on pricing as it affects the profitability of the brand. This is something we do not compromise on. The pricing captures the added value of the brand equity. The marketing strategy that would have been formulated, as well as the added value that is brought to the end consumer, are taken into consideration.
CHANNEL
PLANNING
Location, location, location!!! Where you launch and where you want the brand to be present is important. It ties back to the positioning, essence and overall strategy of the brand, but most importantly, ties back to knowing where to reach you target consumers.
FORECASTING
(VOLUME & VALUE)
Is a realistic forecast good enough for the brand? We cannot emphasize more the importance of a well-formulated forecast, whether it be volumetric or financial. All assumptions, insights, aspirations will have to be built into the forecast so we can build a threshold in which we cannot go below. Moreover, the forecast/demand plan is what we input into the brand P&L essentially testing our scenarios and assumptions.
REGULATORY INSIGHTS
AND RECOMMENDATIONS
Registration sometimes tends to be a stumbling block and prolongs the launch process if the pre-requisites are not in place.This is where with our regulatory contacts we ensure that the pre-requisites are clear and become an enabler for a faster launch process.
DISTRIBUTOR PROFILING
AND SELECTION
The culmination of all the research and strategy formation we have, gives us a clear focus on the type of distributor that we will be scouring the market to essentially conduct an interview. The distributor selection will be carefully aligned with the brand principal before getting the green light to go ahead and short-list distributors.
CONTRACT
NEGOTIATIONS
Trinity will set up and conduct joint negotiations with the brand principals. With all the work done we will be in a powerful position to garner the best possible deal with the potential distributor.
FIRST ORDER
EXECUTION
Once the contract is signed….. we proceed to facilitate the first order which would then mark the end of the process and the business management will be handed back to the brand principal.
