About Us

The name of the game is GLOCAL (Global Ambitions, supported by Local Finesse and Expertise) Trinity is partnering with brands that are looking to expand internationally. We offer cost-effective business development solutions that are driven by powerful insights, deep networking, compliance measures and lean sales-and-operations planning.

About Us

The name of the game is GLOCAL (Global Ambitions, supported by Local Finesse and Expertise)TESME is partnering with brands that are looking to expand internationally. We offer cost-effective business development solutions that are driven by powerful insights, deep networking, compliance measures and lean sales-and-operations planning.

Our Core

MISSION

To provide solutions at the speed of trust flawlessly executing brand launch and expansion through the power of effective marketing; best in class S&OP governance and strategic long -term partnerships.

VISION

To be the trusted brand ambassadors providing representation in the Middle East Market and beyond through cost-effective solutions.

VALUES

Everything we do at Trinity, we ensure the following values are followed:
-Trust
-Transparency
-Agility
-Focus

Message from the CEO

“Trinity is a product of many years of dreaming, many years of experience, and a choice that I had to make in 2020. Climbing the corporate ladder over the years diversifying my roles as much as I can; moving from one function to another from retail, sales, trade-marketing then into the realm of the supply chain; it was abruptly halted by a pandemic that has changed the face of business forever. I firmly took the decision not to let the paradigms define my future. Hence the decision was simple, I will define my career from now on. I have adopted the same mantra for the brands that we represent. Let us not forget where the BIG world brands were not too long ago. So, I want to do things differently and help empower the brands that have the heart and ambition to grow. There is a market for every brand and as the Chief Empowerment Officer, I invest myself in the long-term success of the brand. Every brand has a story, and it deserves the best possible platform to tell it. This is what Trinity is all about”

-Mitchell El-Haddad,
Chief Empowerment Officer

Message from the CEO

“Trinity is a product of many years of dreaming, many years of experience, and a choice that I had to make in 2020. Climbing the corporate ladder over the years diversifying my roles as much as I can; moving from one function to another from retail, sales, trade-marketing then into the realm of the supply chain; it was abruptly halted by a pandemic that has changed the face of business forever. I firmly took the decision not to let the paradigms define my future. Hence the decision was simple, I will define my career from now on. I have adopted the same mantra for the brands that we represent. Let us not forget where the BIG world brands were not too long ago. So, I want to do things differently and help empower the brands that have the heart and ambition to grow. There is a market for every brand and as the Chief Empowerment Officer, I invest myself in the long-term success of the brand. Every brand has a story, and it deserves the best possible platform to tell it. This is what Trinity is all about”

-Mitchell El-Haddad,
Chief Empowerment Officer